Publications

Books:

Mishra, S. (2021). Digital Cultures. Routledge Focus.

  • My book Digital Cultures (Routledge Focus, 2021) explores “contemporary selfie-taking practices; digital experiences of love, romance and infidelity; self-tracking habits; strategies used by the Internet famous; and the power of hashtag campaigns and memes in espousing a cause.”

Mishra, S. & Monippally, M.M. (2014). Online Communication Strategies for Managers. New Delhi: McGraw-Hill Education.

Recent Peer-Reviewed Journal Articles (International):
  • Mishra, S. (2024). Living with Sjögren’s Syndrome: An Analysis of YouTube Vlogs on the Autoimmune Disease. Health Communication, 39(11), 2267-2275.

  • Mishra, S. (2021) Disclosing sexual abuse on a news website: a qualitative study of affective narratives, Information, Communication & Society. doi.org:10.1080/1369118X.2021.2014546.

  • Mishra, S. & Bathini, D. (2019) Uber’s entrepreneurship discourse and its neoliberal appeal: Analysis of coverage in English-language dailies in India. Critical Discourse Studies.

  • Mishra, S. (2018). When patients connect with physicians on Facebook: physician perspectives on benefits, challenges, and strategies for managing interaction. Online First. Health & Technology.

  • Mishra, S. (2016). Media convergence: Indian journalists’ perceptions of its challenges and implications. Convergence: The International Journal of Research into New Media Technologies. 22(1), 102-112.

  • Ismail, A. & Mishra, S. (2016). Violence Against Women Digitized: An Analysis of Times of India Online Videos after the Delhi Gang Rape. Online Journal of Communication and Media Technologies, 6(2).

  • Belair-Gagnon, V., Mishra, S., Agur, C. (2014). Reconstructing the Indian public sphere: Newswork and Social Media in the Delhi Gang Rape case. Journalism: Theory, Practice and Criticism. Sage Journals.

  • Mishra, S., Monippally, M. M. & Jayakar, K. P. (2013). Self presentation in online environments: A study of Muslim Matrimonial Profiles. Asian Journal of Communication, 23(1), 38-53. [This article was one of the Asian Journal of Communication’s top ten downloaded articles via Taylor & Francis Online in the first half of 2013.]

Book Chapters (International):
  • Mishra, S. (2019). ‘Tweet First, Work on the Story Later’: Role of Social Media in Indian Journalism. In Rao, S. (ed.) Indian Journalism in a New Era: Changes, Challenges, and Perspectives. Oxford University Press

  • Mishra, S.(2013). Negotiating Female Sexuality: Bollywood Belly Dance, “Item Girls” and Dance Classes. In McDonald, C. E. & Sellers-Young, B. (Eds.). Bellydance Around the World: New Communities, Performance and Identity (pp. 181-196). Jefferson, NC: McFarland Publishers.

  • Mishra, S., Chen, X., Chen, Y.K. & Kim, K. (2008).Women and the news: India and Asia. In Poindexter, P., Meraz, S. & Schmitz Weiss, A. (Eds.). Women, Men, and News: Divided and Disconnected in the News Media Landscape (pp. 212-238). New York: Taylor & Francis.
Indian Journal Articles and Other Publications:
  • Mishra, S. (2021). Looking for medical advice in everyday digital spaces: A qualitative study of Indians connecting with physicians on Facebook, Vikalpa: The Journal of Decision Makers.

  • Mishra, S. & Jayakar, K. (2019). Remarriage in India: Online presentation strategies of men and women on an Indian remarriage website. Indian Journal of Gender Studies, 26(3), 309-335

  • Mishra, S. & Ismail, A. (2018). Performances of the online self for networked audiences: An introduction to the Special Issue. Journal of Human Values, 24 (1):vii-xiii

  • Mishra, S. (2015) Saying ‘Sorry’: The Role of Apology in Online Crisis Communication in India. As part of a colloquium titled “Social Media: The New Mantra for Managing Reputation.” Vikalpa: The Journal for Decision Makers. 40(4) 455–491.

  • Mishra, S. & Jayakar, K. (2016). Promoting cause awareness on social media in the Indian context: Celebrity cancer survivors reach out on Twitter. In R.R. Thakur, S. Srivastava, S. Bhatia and J. Sharma (Eds.) Social Media and Organizational Sustainability. New Delhi: Bloomsbury.

  • Mishra, S. (2015). Corporate Response Strategies: Indian Brands Manage Negativity on Social Media, Amity Journal of Media & Communication Studies, 5(1-2), 55-65Mishra, S. (2011). Executive Blogging: What do Indian Corporate Heads Blog About and Why? Amity Journal of Media & Communication Studies, 1(1), 46-57.

  • Mishra, S. (2009). Connecting the dots: The way forward. Part of a colloquium titled Gender and Workplace Experience. Vikalpa, 34(4), 114-117.
Professional Publications and Cases:
  • Mishra, S. & Bhalla, B. (2014). “Flipkart Says Sorry” with product number 914-037-1 is listed with ECCH (European Case Clearing House).

  • Bélair-Gagnon, V., Mishra, S., & Agur, C. (2013). Emerging Spaces for Storytelling: Journalistic Lessons From Social Media in the Delhi Gang Rape Case. Nieman Journalism Lab. Harvard University.
Book Reviews:
  • Mishra, S. (2016). [Review of the book Is God back? Reconsidering the new visibility of religion. Edited by Titus Hjelm]. Cultural Sociology, 10(3) 404-405.Mishra, S. (2013, August). Atomic Superheroes and ‘Item Bombs’. [Review of the book Atomic Mumbai: Living with the Radiance of a Thousand Suns by Raminder Kaur]. The Book Review, XXXVII(8).

  • Mishra, S. (2009). [Review of the book Communication Technology and Human Development: Recent Experiences in the Indian Social Sector by Avik Ghosh]. Journalism and Mass Communication Quarterly, 86(3), 694-696.

  • Mishra, S. (2008, Autumn). [Review of the book A Violent World: TV News Images of Middle Eastern Terror and War by Nitzan Ben-Shaul]. Journalism and Mass Communication Quarterly, 85(3), 720-723.

  • Mishra, S. (2008, Spring). The “doxa” of globalization and the politics of naming. [Review of the book Understanding Globalization]. Global Media Journal, 7(12).