Online Communication Strategies for Managers
Smeeta Mishra & Mathukutty M Monippally
McGraw-Hill Education
Over the last few years businesses and business executives have enthusiastically embraced the digital world. Many of them, however, have burnt their fingers because of the ever-demanding nature of the game in the always-on world of online communication. Nimbleness in operating the relevant devices does not guarantee competence in communication.
Providing research-based insights and practical advice to cope with the new milieu, Online Communication Strategies for Managers guides you to:
- Build powerful online identities
- Manage virtual and multicultural teams
- Use social media for personal brand building and career growth
- Communicate accurately on email
- Conduct effective teleconferences and videoconferences
- Plan and implement crisis communication strategies
- Practice digital ethics in contested contexts
Online Communication Strategies for Managers is your guide-by-the-side in a world where reputations can be build or destroyed almost instantly with severe consequences both for businesses and executive careers.
Richly illustrated with apt and recent cases from around the world, this book offers the lay and business reader an invaluable guide in a reader-friendly style.
Authors:
Smeeta Mishra, PhD (University of Texas at Austin, USA)
Smeeta Mishra is an associate professor in Business Communication at the Institute of Management Technology – Ghaziabad, and has previously worked at the Indian Institute of Management Ahmedabad and Bowling Green State University, Ohio. She has published extensively in the areas of Internet Studies and Media Representations in international research journals.
Mathukutty Monippally, PhD (Manchester, UK)
Formerly Professor of Communication, Indian Institute of Management Ahmedabad, Mathukutty Monippally specializes in managerial communication. His research interests are in persuasion and leader communication. His most recent book is Business Communication: Principles to Practice (McGraw Hill Higher Education).
Smeeta Mishra 